INTERNET MARKETING

2008-03-14T23:13:00.000-07:00

Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked web pages and other resources of the World Wide Web (WWW).Contents[hide]1 Terminology 2 History 2.1 Growth 3 Today's Internet 3.1 Internet protocols 3.2 Internet structure 3.3 ICANN 3.4 Language 3.5 Internet and the workplace 3.6 The Internet viewed on mobile devices 4 Common uses of the Internet 4.1 E-mail 4.2 The World Wide Web 4.3 Remote access 4.4 Collaboration 4.5 File sharing 4.6 Streaming media 4.7 Voice telephony (VoIP)5 Censorship 6 Internet access 7 Leisure 8 Complex architecture 9 Marketing 10 The name Internet 11 See also 11.1 Major aspects and issues 11.2 Functions 11.3 Underlying infrastructure 11.4 Regulatory bodies 12 Notes 13 References 14 External links//[edit] TerminologyThe Internet and the World Wide Web are not synonymous. The Internet is a collection of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections, etc. In contrast, the Web is a collection of interconnected documents and other resources, linked by hyperlinks and URLs. The World Wide Web is one of the services accessible via the Internet, along with many others including e-mail, file sharing and others described below.[edit] HistoryMain article: History of the Internet [edit] GrowthAlthough the basic applications and guidelines that make the Internet possible had existed for almost a decade, the network did not gain a public face until the 1990s. On August 6, 1991, CERN, which straddles the border between France and Switzerland, publicized the new World Wide Web project. The Web was invented by English scientist Tim Berners-Lee in 1989.An early popular web browser was ViolaWWW based upon HyperCard. It was eventually replaced in popularity by the Mosaic web browser. In 1993, the National Center for Supercomputing Applications at the University of Illinois released version 1.0 of Mosaic, and by late 1994 there was growing public interest in the previously academic/technical Internet. By 1996 usage of the word "Internet" had become commonplace, and consequently, so had its misuse as a reference to the World Wide Web.Meanwhile, over the course of the decade, the Internet successfully accommodated the majority of previously existing public computer networks (although some networks, such as FidoNet, have remained separate). During the 1990s, it was estimated that the Internet grew by 100% per year, with a brief period of explosive growth in 1996 and 1997.[1] This growth is often attributed to the lack of central administration, which allows organic growth of the network, as well as the non-proprietary open nature of the Internet protocols, which encourages vendor interoperability and prevents any one company from exerting too much control over the network.[citation needed]University Students Appreciation and ContributionsNew findings in the field of communications during the 1960s, 1970s and 1980s were quickly adopted by universities across the United States.Examples of early university Internet communities are Cleveland FreeNet, Blacksburg Electronic Village and Nova Scotia. Students took up the opportunity of free communications and saw this new phenomenon as a tool of liberation. Personal computers and the Internet would free them from corporations and governments (Nelson, Jennings, Stallman).Graduate students played a huge part in the creation of ARPANET. In the 1960’s, the network working group, which did most of the design for ARPANET’s protocols was composed mainly of graduate students.[edit] Today's InternetThe Opera Community rack. From the top, user file storage (content of files.myopera.com), "bigma" (the master MySQL database server), and two IBM blade centers containing multi-purpose machines (Apache front ends, Apache back ends, slave MySQL database servers, load balancers, file servers, cache servers and sync masters.Aside from the complex physical connections that make up its infrastructure, the Internet is facilitated by bi- or multi-lateral commercial contracts (e.g., peering agreements), and by technical specifications or protocols that describe how to exchange data over the network. Indeed, the Internet is essentially defined by its interconnections and routing policies.As of September 30, 2007, 1.244 billion people use the Internet according to Internet World Stats. Writing in the Harvard International Review, philosopher N.J.Slabbert, a writer on policy issues for the Washington DC-based Urban Land Institute, has asserted that the Internet is fast becoming a basic feature of global civilization, so that what has traditionally been called "civil society" is now becoming identical with information technology society as defined by Internet use. Only 2% of the World's population regularly accesses the internet.[2] "http://www.edchange.org/multicultural/quiz/quiz_key.pdf"[edit] Internet protocolsFor more details on this topic, see Internet Protocols.In this context, there are three layers of protocols:At the lower level (OSI layer 3) is IP (Internet Protocol), which defines the datagrams or packets that carry blocks of data from one node to another. The vast majority of today's Internet uses version four of the IP protocol (i.e. IPv4), and although IPv6 is standardized, it exists only as "islands" of connectivity, and there are many ISPs without any IPv6 connectivity. [1]. ICMP (Internet Control Message Protocol) also exists at this level. ICMP is connectionless; it is used for control, signaling, and error reporting purposes.TCP (Transmission Control Protocol) and UDP (User Datagram Protocol) exist at the next layer up (OSI layer 4); these are the protocols by which data is transmitted. TCP makes a virtual 'connection', which gives some level of guarantee of reliability. UDP is a best-effort, connectionless transport, in which data packets that are lost in transit will not be re-sent.The application protocols sit on top of TCP and UDP and occupy layers 5, 6, and 7 of the OSI model. These define the specific messages and data formats sent and understood by the applications running at each end of the communication. Examples of these protocols are HTTP, FTP, and SMTP.[edit] Internet structureThere have been many analyses of the Internet and its structure. For example, it has been determined that the Internet IP routing structure and hypertext links of the World Wide Web are examples of scale-free networks.Similar to the way the commercial Internet providers connect via Internet exchange points, research networks tend to interconnect into large subnetworks such as:GEANT GLORIADThe Internet2 Network (formally known as the Abilene Network)JANET (the UK's national research and education network)These in turn are built around relatively smaller networks. See also the list of academic computer network organizationsIn network diagrams, the Internet is often represented by a cloud symbol, into and out of which network communications can pass.[edit] ICANNICANN headquarters in Marina Del Rey, California, United StatesFor more details on this topic, see ICANN.The Internet Corporation for Assigned Names and Numbers (ICANN) is the authority that coordinates the assignment of unique identifiers on the Internet, including domain names, Internet Protocol (IP) addresses, and protocol port and parameter numbers. A globally unified namespace (i.e., a system of names in which there is at most one holder for each possible name) is essential for the Internet to function. ICANN is headquartered in Marina del Rey, California, but is overseen by an international board of directors drawn from across the Internet technical, business, academic, and non-commercial communities. The US government continues to have the primary role in approving changes to the root zone file that lies at the heart of the domain name system. Because the Internet is a distributed network comprising many voluntarily interconnected networks, the Internet, as such, has no governing body. ICANN's role in coordinating the assignment of unique identifiers distinguishes it as perhaps the only central coordinating body on the global Internet, but the scope of its authority extends only to the Internet's systems of domain names, IP addresses, protocol ports and parameter numbers.On November 16, 2005, the World Summit on the Information Society, held in Tunis, established the Internet Governance Forum (IGF) to discuss Internet-related issues.[edit] LanguageFor more details on this topic, see English on the Internet.Further information: UnicodeThe prevalent language for communication on the Internet is English. This may be a result of the Internet's origins, as well as English's role as the lingua franca. It may also be related to the poor capability of early computers, largely originating in the United States, to handle characters other than those in the English variant of the Latin alphabet.After English (31% of Web visitors) the most-requested languages on the World Wide Web are Chinese 16%, Spanish 9%, Japanese 7%, German 5% and French 5% (from Internet World Stats, updated June 30, 2007).By continent, 37% of the world's Internet users are based in Asia, 27% in Europe, 19% in North America, and 9% in Latin America and the Carribean ([2] updated September 30, 2007).The Internet's technologies have developed enough in recent years, especially in the use of Unicode, that good facilities are available for development and communication in most widely used languages. However, some glitches such as mojibake (incorrect display of foreign language characters, also known as kryakozyabry) still remain.[edit] Internet and the workplaceThe Internet is allowing greater flexibility in working hours and location, especially with the spread of unmetered high-speed connections and Web applications.[edit] The Internet viewed on mobile devicesThe Internet can now be accessed virtually anywhere by numerous means. Mobile phones, datacards, handheld game consoles and cellular routers allow users to connect to the Internet from anywhere there is a cellular network supporting that device's technology.[edit] Common uses of the Internet[edit] E-mailFor more details on this topic, see E-mail.The concept of sending electronic text messages between parties in a way analogous to mailing letters or memos predates the creation of the Internet. Even today it can be important to distinguish between Internet and internal e-mail systems. Internet e-mail may travel and be stored unencrypted on many other networks and machines out of both the sender's and the recipient's control. During this time it is quite possible for the content to be read and even tampered with by third parties, if anyone considers it important enough. Purely internal or intranet mail systems, where the information never leaves the corporate or organization's network, are much more secure, although in any organization there will be IT and other personnel whose job may involve monitoring, and occasionally accessing, the email of other employees not addressed to them.[edit] The World Wide WebFor more details on this topic, see World Wide Web.Graphic representation of less than 0.0001% of the WWW, representing some of the hyperlinksMany people use the terms Internet and World Wide Web (or just the Web) interchangeably, but, as discussed above, the two terms are not synonymous.The World Wide Web is a huge set of interlinked documents, images and other resources, linked by hyperlinks and URLs. These hyperlinks and URLs allow the web-servers and other machines that store originals, and cached copies, of these resources to deliver them as required using HTTP (Hypertext Transfer Protocol). HTTP is only one of the communication protocols used on the Internet.Web services also use HTTP to allow software systems to communicate in order to share and exchange business logic and data.Software products that can access the resources of the Web are correctly termed user agents. In normal use, web browsers, such as Internet Explorer and Firefox access web pages and allow users to navigate from one to another via hyperlinks. Web documents may contain almost any combination of computer data including photographs, graphics, sounds, text, video, multimedia and interactive content including games, office applications and scientific demonstrations.Through keyword-driven Internet research using search engines, like Yahoo!, and Google, millions of people worldwide have easy, instant access to a vast and diverse amount of online information. Compared to encyclopedias and traditional libraries, the World Wide Web has enabled a sudden and extreme decentralization of information and data.It is also easier, using the Web, than ever before for individuals and organisations to publish ideas and information to an extremely large audience. Anyone can find ways to publish a web page or build a website for very little initial cost. Publishing and maintaining large, professional websites full of attractive, diverse and up-to-date information is still a difficult and expensive proposition, however.Many individuals and some companies and groups use "web logs" or blogs, which are largely used as easily-updatable online diaries. Some commercial organizations encourage staff to fill them with advice on their areas of specialization in the hope that visitors will be impressed by the expert knowledge and free information, and be attracted to the corporation as a result. One example of this practice is Microsoft, whose product developers publish their personal blogs in order to pique the public's interest in their work.Collections of personal web pages published by large service providers remain popular, and have become increasingly sophisticated. Whereas operations such as Angelfire and GeoCities have existed since the early days of the Web, newer offerings from, for example, Facebook and MySpace currently have large followings. These operations often brand themselves as social network services rather than simply as web page hosts.Advertising on popular web pages can be lucrative, and e-commerce or the sale of products and services directly via the Web continues to grow.In the early days, web pages were usually created as sets of complete and isolated HTML text files stored on a web server. More recently, web sites are more often created using content management system (CMS) or wiki software with, initially, very little content. Users of these systems, who may be paid staff, members of a club or other organisation or members of the public, fill the underlying databases with content using editing pages designed for that purpose, while casual visitors view and read this content in its final HTML form. There may or may not be editorial, approval and security systems built into the process of taking newly entered content and making it available to the target visitors.[edit] Remote accessFurther information: Remote accessThe Internet allows computer users to connect to other computers and information stores easily, wherever they may be across the world. They may do this with or without the use of security, authentication and encryption technologies, depending on the requirements.This is encouraging new ways of working from home, collaboration and information sharing in many industries. An accountant sitting at home can audit the books of a company based in another country, on a server situated in a third country that is remotely maintained by IT specialists in a fourth. These accounts could have been created by home-working book-keepers, in other remote locations, based on information e-mailed to them from offices all over the world. Some of these things were possible before the widespread use of the Internet, but the cost of private, leased lines would have made many of them infeasible in practice.An office worker away from his desk, perhaps the other side of the world on a business trip or a holiday, can open a remote desktop session into their normal office PC using a secure Virtual Private Network (VPN) connection via the Internet. This gives the worker complete access to all of their normal files and data, including e-mail and other applications, while away from the office.This concept is also referred to by some network security people as the Virtual Private Nightmare, because it extends the secure perimeter of a corporate network into its employees' homes; this has been the source of some notable security breaches, but also provides security for the workers.[edit] CollaborationSee also: Collaborative softwareThe low cost and nearly instantaneous sharing of ideas, knowledge, and skills has made collaborative work dramatically easier. Not only can a group cheaply communicate and test, but the wide reach of the Internet allows such groups to easily form in the first place, even among niche interests. An example of this is the free software movement in software development which produced GNU and Linux from scratch and has taken over development of Mozilla and OpenOffice.org (formerly known as Netscape Communicator and StarOffice). Films such as Zeitgeist, Loose Change and Endgame have had extensive coverage on the internet, while being virtually ignored in the mainstream media.Internet 'chat', whether in the form of IRC 'chat rooms' or channels, or via instant messaging systems allow colleagues to stay in touch in a very convenient way when working at their computers during the day. Messages can be sent and viewed even more quickly and conveniently than via e-mail. Extension to these systems may allow files to be exchanged, 'whiteboard' drawings to be shared as well as voice and video contact between team members.Version control systems allow collaborating teams to work on shared sets of documents without either accidentally overwriting each other's work or having members wait until they get 'sent' documents to be able to add their thoughts and changes.[edit] File sharingFor more details on this topic, see File sharing.A computer file can be e-mailed to customers, colleagues and friends as an attachment. It can be uploaded to a Web site or FTP server for easy download by others. It can be put into a "shared location" or onto a file server for instant use by colleagues. The load of bulk downloads to many users can be eased by the use of "mirror" servers or peer-to-peer networks.In any of these cases, access to the file may be controlled by user authentication; the transit of the file over the Internet may be obscured by encryption and money may change hands before or after access to the file is given. The price can be paid by the remote charging of funds from, for example a credit card whose details are also passed—hopefully fully encrypted—across the Internet. The origin and authenticity of the file received may be checked by digital signatures or by MD5 or other message digests.These simple features of the Internet, over a world-wide basis, are changing the basis for the production, sale, and distribution of anything that can be reduced to a computer file for transmission. This includes all manner of print publications, software products, news, music, film, video, photography, graphics and the other arts. This in turn has caused seismic shifts in each of the existing industries that previously controlled the production and distribution of these products.Internet collaboration technology enables business and project teams to share documents, calendars and other information. Such collaboration occurs in a wide variety of areas including scientific research, software development, conference planning, political activism and creative writing.

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2008-03-12T08:00:00.000-07:00

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INTERNET MARKETING

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